DES 307 · 3 credits
Applied Design II
Integration of cross-media campaign deliverables within an identity design system. Strategic communication and information design is applied to studio projects in both print and digital media. Students incorporate accessibility and vendor specifications, manage complex asset pipelines, and present client-style presentations with evidence-based decisions.
Prerequisites
Lecture
1
Lab
6
Course Content
- Design Thinking concepts and criticisms
- Advanced campaign development and system expansion
- Cross-channel integration (print, packaging, screens)
- Materials and methods combining digital and tangible outputs
- Compliance and standards (brand, legal, regulatory)
- Prepress and color management refinement
- Documentation, specifications, and asset libraries
- Presentation strategy and client communications
- Historical and contemporary references
- Project documentation and rationale
- Critique
Learning Outcomes
- Create integrated campaign deliverables extending a brand system. (2,3,4,9)
- Develop design deliverables through iterative refinement. (1,3,9,10,11)
- Design environmental graphics to scale. (4,5)
- Integrate accessibility checks into final deliverables. (5,6)
- Integrate vendor specifications into final deliverables. (5,6,7)
- Manage multi-artifact digital directories. (3,7,10)
- Substantiate design decisions in client-style reviews. (7,8,9,10)
- Curate a case-study narrative with process and outcome documentation. (1,8,10)
- Manage asset hygiene across a complex set of deliverables. (7)
- Deliver vendor-ready files conforming to production specifications. (5,6,7)
- Critique peer work using discipline-specific terminology to propose revisions. (1,11)