DES 305 · 3 credits
Applied Design I
Development of brand systems across print and packaging. Studio work includes the construction of original forms and dielines, physical mockups, prototyping, and delivery of vendor-ready files supported by documented rationale.
Prerequisites
Lecture
1
Lab
6
Course Content
- Campaign concept development
- Brand systems for both print and screen
- Production specifications
- Preflight, proofing, and quality standards
- Packaging production fundamentals
- Designing original 3D packaging forms
- Handcrafting of physical packaging mockups
- Accessibility integration across deliverables
- Project documentation and rationale
- Asset export and handoff specifications
- Historical and contemporary references
- Photorealistic packaging mockups
- Critique
Learning Outcomes
- Design multi-touchpoint brand systems across print, packaging, and screen. (1,2,8)
- Develop design deliverables through iterative refinement. (6,9,13)
- Create original dielines. (5,7)
- Construct physical packaging mockups per material constraints. (7)
- Evaluate visual systems for cross-format consistency. (2,3,4)
- Prototype artifacts to demonstrate system behavior. (6,8,12)
- Substantiate design choices with audience evidence. (8,9)
- Curate a case-study narrative with process and outcome documentation. (9)
- Manage asset hygiene across a complex set of deliverables. (10)
- Deliver vendor-ready files conforming to production specifications. (3,4,8)
- Critique peer work using discipline-specific terminology to propose revisions. (13)